Packaging of your product explains a lot about your brand. It plays a significant role in establishing your brand identity. Although the basic purpose of packaging boxes is to protect your products, yet every business uses it to get several other advantages as well. Your packaging boxes wholesale are the best way to set a positive impression on customers. If you are using a standard box for your product packaging, you are missing a big opportunity to increase your business sales.
It’s the right time to change and experiment with different packaging formats to give new exposure to your brand. The customized boxes that include different dimensions, printing styles, logo, box shapes and designs, color combinations, and finishing are perfect to stand out from the increasing competition. Let us have a look at some of the prominent reasons why every business should use packaging boxes:
Product Safety:
All of us know that product safety is the topmost concern of every business. The most delightful experience can be provided to the customers by delivering the product in the same condition as it left the warehouse. It does not matter how great your product is or what value it can provide to the customers if your business can not guarantee to deliver it in one piece, all goes useless.
A custom packaging box ensures the safe delivery of your products from source to destination. It is made from the best quality material that will never compromise your product’s safety. Depending on your requirement, the thickness and strength of the material can be adjusted. For more fragile items, extra cushioning or padding can be introduced to enhance the level of protection.
Cost-Efficiency
Cardboard has an industrial recovery rate of approximately 90% over the last 10 years with 96% in 2018. This makes it a highly cost-effective option to produce and reuse. Cost-efficiency is great, but it would be more interesting to know that these cardboard packaging boxes are also helpful in increasing your business revenue.
When a business can minimize its overall expense by reducing its cost of packaging, there are great chances to increase its profitability.
Increased Brand Awareness
Your product’s packaging is the best way to create more awareness about your brand. Everything about the product or its manufacturer can’t be explained verbally or through advertisement. Custom packaging provides you a good platform to deliver useful information that a customer is in search of. By creating custom-designed boxes you can give good exposure to your brand.
A packaging highlighting your business logo, tagline, and other important branding details can set your products apart from the competition. A creative, custom design that is unique to your brand can accomplish your awareness goals well and help in establishing a distinct identity. Moreover, your brand image can be displayed both on the outside and inside of the custom box. It provides a positive customer experience and reinforces your identity.
Increased Aesthetics
Another important reason to choose custom packaging boxes over other options is the increased aesthetics. The use of fascinating colors, exciting font styles, and attractive printing patterns can enhance the visual appeal of your packaging. It can make your box look like a piece of art. As packaging is the first thing with which a customer interacts, so it should look highly inspiring to create a unique display.
A beautifully designed custom box makes your products shine out on shelves. When the customer is provided with an attractive package, it creates a perception that he is going to get a good quality product inside. Thus, an attractive aesthetic display of your packaging boxes can lead to generating more sales. To look attractive you do not need to spend a large amount of money. A combination of few simple, stylish adjustments can give a high-end feel to your customers.
One Same Size does not Work for all
Product packaging always varies according to the shape and size of the product. Using the same standard-sized box for packaging every product proves costly & inefficient. On the other hand, going for custom packaging boxes can deliver a sense of quality and safety. Whether your item is small or large, lightweight or heavy, or even odd-shaped, custom packaging can create a perfect solution for you. It provides a business with the exact construction needed to deliver your products safely.
Choosing a too-large box makes your product move all around while a smaller box may lead to product damage. Even if your product is of unusual shape, the cardboard packaging boxes can be designed accordingly to ensure safe delivery.
A Perfect Form of Marketing:
No one would have ever thought that custom packaging boxes can be a unique selling point for your business. They can describe to the customers why your brand is different from competitors and why customers should go for it. Therefore it is necessary to give the best experience that they remember for a lifetime. If designed appropriately, custom boxes can become a perfect marketing tool. Traditional ways like print/electronic media and brochures etc have become outdated.
The customers of today want to get updated about various product details as soon as they hold the package in their hands. The best way to do so is to design your custom boxes by highlighting various branding details. Some manufacturers also go for introducing a hashtag, URL, or a scannable QR code. It directs the customers to the company’s website or social media profile to get more information.
