At times it is wonderful and quite inspiring to read social media success stories of the present influencers like William Johnson, Nancy Montuori, and Shana Meyerson, to name a few. One of the primary reasons Willian, Nancy, and Shana have become quite successful influencers in their respective fields is because they could use social media to create the required buzz.
It is now known that influencer marketing works better than many other traditional marketing strategies. As a result, influencer marketing is worth $5 billion with over 3.7 billion social media platforms. Also, since influencer marketing since 2013 has increased 90 times and after being listed as one of the top jobs for college students, it is evident that many want to become social media influencers. But let us tell you, it is not easy to become a social media influencer.
However, in this article, we will discuss some steps that you can use to become an influencer and create your social media success stories. So, let’s dive into the steps to become the next William, Nancy, or Shana of social media.
Steps To Become a Successful Social Media Influencer
Before you go into the following steps, you have to remember to become a successful influencer on a social media platform. You need grit, determination, and patience. So let us warn you if you think that you will get followers and collaborative offers immediately, you couldn’t be farther from the truth.
It would require hard work of at least a year before success, even as a nano influencer.
#1. Find Your Interest To Know Your Niche
If you dabble in all kinds of things and make posts about everything, you will fail to have a targeted audience. To become a successful social media influencer, you need to have an audience interested in what you have to share.
Two ways can achieve the way to find out your niche. First, you can start developing blogs, vlogs, stories, and content from a particular area of your interest and check how the audience reacts. Or, if you are unsure which niche to select, find which content your audience likes and
Once you have the idea of which stories are attracting more people, you can use that as your niche. The other idea that you can use to create something unique is using weird quirks if you have one. Since you have to compete with other influencers for your audiences’ attention at the end of the day, so the more unique your content is, the better the chance of making your mark as an influencer.
#2. Selecting The Platform
Every social media platform is different from the others and has its benefits. To become a social media influencer, you have to select one platform as the main one while engaging with other networks. You can consider several factors when choosing a social media platform. For instance, if you are interested in microblogging, you can consider Twitter. If you are interested in making vlogs, then YouTube should be the choice of your platform. Similarly, if your interest is in corporate brands, and connecting with professionals, then LinkedIn is the platform.
So while depending on the kind of posts you want to make will determine your platform, the other factor that needs to be taken into account when choosing the platform is your niche and the kind of audience you want to talk to.
#3. The Content Calendar
As mentioned earlier, being persistent is the key to becoming a successful social media influencer. This means you have to be consistent in creating your content and posting them regularly. The best way to do this is to develop a content calendar that decides how frequently you will be posting on the platform and at what time. Next in the plan of action is to determine the type of content and the material of the content you will be posting during this period. It is vital that you also decide your social media goals and gauge the kind of content that your audience likes and connects with during this stage. This will eventually help you meet your goals and increase your audience and follower base.
#4. Generating Traffic
The main target is to generate more traffic and increase your followers. This will eventually help leverage the power of social proof to reach the more extensive target audience and the road to collaborate with other brands. But when you are starting as a social media influencer, you have to have a strategy for generating traffic and keeping the momentum going. A few tips that can help in developing the traffic are:
- Making content that is easy to share by your audience
- Increase your visibility by tagging others and also using the right hashtags
- You need to be active on the social media platform and engage with your audience regularly.
- Using tools like chatbots can help in creating more traffic
- Please post your content when the audience is active on the platform because each platform have their own preferential time of being active
- To expand your reach, it is a good idea to invest in social media advertising
- Always add a compelling CTA with the stories
- Increase your authority and credibility by collaborating with other influencers
# 5. It Must Be Easy To Contact You
To be a successful social media influencer, you have to earn money from your posts which also means it must be easy for other brands to collaborate with you. But this is only possible if these brands can find you easily. So the onus is on you to create a compelling bio that states that you are an influencer and open to collaboration. In the biography, say your niche. Use relevant keywords locations so that you can be found easily. Along with this, ensure your contact information is visible and clear.
These five steps can help you start your journey as a successful social media influencer.
If you have been on the social media platform and want to collaborate with other brands and create your own social media success stories as an influencer, why not contact us. We will help you to connect with the right brands.