How To Build An Unbreakable Brand Culture

How To Build An Unbreakable Brand Culture

Brand Culture

Assignment Help Pakistan has recently been conducting a research on the culture of ‘brand bee’ recently prevailed in the country. The culture of being brand conscious not only for luxury items but for generic items as well. People now do not feel any shame in clearly mentioning that they are truly brand conscious and hence are able to pay high for something with the same quality but that has a worthy label to it. This opens up the unjustified income equality that has been a part of the country since too long that a part of the lower middle class is not able to even pay for their children’s school fee and on the other hand a part of middle class even are ready to spurge thousands on a sale item of a renowned brand.

Though, it is truly justified that some people clearly mention that they wait for sales to shop but do not buy from local shops because their standard would be disturbed by doing so. This opens up several opportunities for umbrella brands too increase their regular rates and cut them to standard and call this hypocrisy as ‘’FLAT SALES’’.

This democratic advertising has been costing the brand a lot in terms of name shame but on the other hand their revenues are dictating another story. Even the sale prices mentioned by these fancy brands are out of the reach of a middle class consumer however in the race of wearing brands, consuming brands people out perform themselves and destroy their budgets.

Moreover, social media has been playing an utmost role in spreading the awareness regarding brand culture and how switching to brands is effective for an environment as well. Yes, these brands have been trying to cleaning themselves from getting the shade of being too expensive by being sustainable. The exchange has been off displayed by a major part of consumers as they depict this initiative by brands as a method of money making as well.

These brands often portray their packaging, production and distribution processes to be ecofriendly by using cloth bags instead of plastic bags. Furthermore, brands of purses put disclaimers in their advertisements that says the purse does not in any contains illegal butcher of animals so to attract consumers that are themselves vegetarians and itself believe in sustainable wild life too.

But the fact that priorities differs for different types of consumers is conscious as well. Some consumers does not really care for the environment and are only concerned about the quality of the products they are getting in exchange for the price. Likewise, some consumers care for the sustainable practices that the brand is engaging in and bringing the products out in the market. Thereby, the latter kind of consumers are ready to pay extra for a cloth bag and feel the contribution from their end towards the environment is accomplished. Whilst others believe in only getting the product and promote the culture of being brand conscious intentionally or unintentionally as well.