Content promotion has quickly become one of the most important marketing strategies businesses practice today. Social media is one of the most obvious places to turn to for content promotion, but social media promotion is not often done well.
We are entering an era where the Internet is our best friend, and you can find almost everything on the Internet, confused about your assignments? Google it, don’t know what to eat for lunch?
Search #Food on Instagram will make you drool all day, Catch a cold, and can’t go to the hospital? Telemedicine service ready to help you all day, all night. The Internet is our savior, not going to lie.
Time flies. We are in 2021, where creative contents are one of the essential things in a company. Creative content is one of a kind identity.
Social media managers and marketers know that sometimes making content for social media marketing is not as easy as it seems. It requires hard work and a lot of effort. But with the right combination of strategy, effort, and luck can boost up your content on social media.
There are few ways to “Level Up” your Content On Social Media; let’s dive into it!
#1. Who’s Your Target?
The first one, also t Is it teenagers? Gamers? Boomers? Newlyweds? Young Parents? You choose it! Knowing who your target is to help you A LOT to succeed in your content.
Identifying and understanding your customers is an essential part of your business and marketing plan. Not everyone is your potential buyer, so it’s important to have a clear understanding of your target market early on. Learn how to analyse your market and define your customer segments.
#2. Know The Users’ Personality in Every Platform
Did you ever realize that every platform user has their uniqueness and personality? For comparison, I will use LinkedIn and Twitter. LinkedIn users are primarily professionals.
They post about their productivity, current job, and achievements well (they do that seriously without putting any random jokes). Meanwhile, people show their achievement on Twitter by combining some tricks (don’t forget the multi-use crying emoji for every situation).
#3. Your Design Should Have Its Personality
Your promotion design should have its personality. It’s a must!
Conveying personality is not just a matter of adding a witty line of copy or a logo with a smiley face without any behavior to back it up, it would be great if you can create microinteractions.
You can also use the form of explainer videos. There are many kinds of it including silhouette animation, motion graphics, 3D, etc.
There are as many personalities as there are people on this planet. Through user research and brainstorming sessions, determine what personality traits enable your content to reach its goals. Write them down and begin to describe your content design as a person.
Who does this product need to be? And more importantly, what type of person would not be effective? Defining negative attributes for your product is just as effective as representing positive ones.
#4. Words! Using Wrong Slang- That’s a No! No!
Find the perfect way to write and deliver the message. You have to determine the good and correct writing style so that the audience can absorb the message you want to convey.
Besides that, writing needs to be considered. Make sure it fits your target audience. You are using a writing style that contains slang for teenagers and millennials and using a writing style that is short, concise, and clear for parents or the boomer generation.
Using slang on your content can be a horrible thing (if you choose the wrong slang). Slang can make the content seem close to the audience, but it’s going to be a nightmare if you are using the wrong one. It seems kind of impossible to use 2020 era slang for boomers. It also seems impossible to use old-fashioned slang for Gen Z kiddos.
#5. It’s About Timing, Baby
Every platform has its own “Prime Time” based on the target audience. To build a sizable social media following, you need to create compelling content that your audience craves.
But if you don’t post your content at the right time, most of them will never see it. Back again at “Who’s Your Target,” If you target students as an audience, most of them will access social media after school hours.
Still, if you target millennials, most of them will access social media after their working hours (Around 7 pm until 10 pm).
#6. Testing, Optimizing Posting and Timing Frequency
Mastering posting frequency – and walking that fine line between being informative and becoming an annoyance – is as much a science as it is an art. We want to connect with our social media followers without driving them away.
According to Buffer, sometimes audiences are constantly changing – What works for them one week is different the next. That’s why we need to experiment with a schedule for two or three weeks continually.
For example, Peak Instagram posting time coincides with the end of the workday and rush hour traffic. Matt Banner with On Blast Blog recommends 3 pm to 4 pm, although 2 pm and 5 pm also see a spike in engagement. Another surprising peak engagement time? 2 am is widespread, says HuffPo. Sleepless nights, anyone?
Also, for posting frequency, start by doing one or two posts per day, don’t spam your followers with a spam post. Like I said before, we don’t want to be an annoyance in our follower’s POV.
Bonus engagement tip, you can tag influencers in relevant posts rather than buying fake followers or do influencer marketing strategy.
More followers but low post engagement versus likes is a red flag that you’ve purchased a phony list of bots, which hurts your credibility with real followers.
P.S. Activating the Business Tool could help you maintain the engagement of your platforms such as Hootsuite, Sprout Social, and Buffer to manage posts and track feedback.
The Takeaway
If you’re relatively new to the world of social media brand management, consider bringing in the experts to help get things set up and running smoothly.
Even big companies like eBay, Microsoft, and Expedia turn to outside experts for digital marketing support. If you’re curious, those companies have all used WebMoves Internet Strategists.
There’s no shame in getting help; in fact, reaching out to the experts may be one of the most brilliant marketing moves you could make.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
