Benefits of Electronic Shelf Labels and How ESLs Work

Benefits of Electronic Shelf Labels and How ESLs Work

Shelf Labeling 101: How do Electronic Shelf Price Tags Work?
Shelf Labeling 101: How do Electronic Shelf Price Tags Work?

electronic shelf labels can automatically update thousands of displays simultaneously across several channels.

Traditionally, our retail stores have product labels printed for each unique item in the shop. These might be attached to the shelf above or below the product display, added to windows or other larger displays, or printed and tagged onto the item itself. But times are changing and there are some big benefits of electronic shelf labels.

First, check out a brief history on how electronic shelf labels work. Then learn how your store can benefit from them – there are a lot more than most retailers think:

The Benefits of ESLs

Save Paper and Plastic

Printing labels every time you make a change to your price or need to replace a beat up label is a big waste. This is particularly true for retailers that sell hundreds or thousands of different products. Paper and plastic product labels are expensive and add to more waste, something the world needs a whole lot less of, especially from the retail sector.

Adding electronic labels means that you only have to buy the labels once. Nothing is thrown out and prices are always up to date

Provide Omni-channel Experience

With ESL, communication is made easy through omnichannel, which combines physical and online commerce.

In this digital age, customers use various channels to look for items they want to buy. Retailers must be interactive in the most convenient way possible, switching between interaction methods to serve customers in different areas such as physical stores, websites, and mobile apps, allowing customers to reach out with problems or concerns by phone, email, webchat, and social media.

ESLs can help you do that—with ease and speed. And you can do the following interactions with your customers across all channels:

  • Display stock levels – customers can know whether the supply is limited
  • Display online prices of competition – get consumers’ trust when you say you have the best price
  • Enable item ordering through QR codes
  • Display reviews of products – show shoppers what others like about a product

ESLs Track Customer Movements and Patterns

Movement sensors can easily be installed in each electronic price label at a relatively low cost. These can track all customer movement and traffic around your store, providing you with a virtual heat map of your retail space

Understanding your in-store traffic in more detail can assist you with product placement, promotional areas and displays, aisle layout, and more. Plus, you can also see how many people passed by a certain product but didn’t make the purchase. If you have a slow-moving product in a high traffic area, it might be time to switch it out or change the price.

Real-Time Automatic Updates

Much like any mobile application, Aims takes care of any updating and upgrading of software for you. You do not have to manually download anything to enable these changes to ensure you are always using the latest version of our ESL system. Additionally, any updates that you make to the display information on your ESLs can be done from a central dashboard thanks to Aims. No need to wait for hours to see changes reflected on your digital signage. Aims’ multi-tenant architecture enables you to update the information of thousands of electronic shelf labels in minutes.

Optimize Inventory

For years, optimizing the inventory on a granular level has always been a battle for retailers—inventory automation came into the scene.

Automating the inventory through ESL eliminates manual labor and improves your service level, ensuring that customers will receive the items they ordered on time.

ESL can provide an accurate insight into your inventory and alert associates when products are low in stock or reaching expiration. From store associates to direct store delivery personnel, anyone can be notified by these alerts. The accurate insight also gives shorter lead times and lower costs and reduces unnecessary storage and handling.

Reduce Operational Cost

ROI is essential for any business, which ESLs don’t miss to provide.

You might think that using paper labels is way cheaper, but that’s a thought you must reconsider. Paper labels require expenses for ink, printing equipment and require too much time to install new labels.

With ESL, you can bid your goodbyes to those papers, printers, and ink. In an instant, you can update your product labels and allot more time on serving customers—you will see savings in labor and materials cost in the long run.

More Accurate and Save Employees Time

Electronic pricing is easier to edit and always more accurate. Employees don’t need to waste their time making hundreds of small changes around the store. Such tedious work means that there will inevitably be mistakes in pricing around the store. Many retailers also offer products at the price that they’re listed instead of the actual price, so a small mistake can prove to be quite costly in the end.

Changes can be made en masse from the back-end. And mistakes can be fixed just as quickly, rather than require manual changes that leave room for the same thing to happen again. Your employees’ time is better spent helping your customers than tending to price labels.

How Do SOLUM’s Electronic Shelf Price Tags Work?

SOLUM is an industry leader that has been continually developing new solutions, making several improvements in quality, and adding additional features to electronic shelf price tags. Thus, the latest innovative ESL solution to date was born: Newton.


Our electronic price tags can do a lot more than a typical digital price tag. As our electronic shelf labels are now back-up by the all-new Newton system, our products provide vital features that elevate your shelf labeling system’s capabilities:


Ten years of battery life – take advantage of Newton’s features for as long as a decade.

Faster update speed – 8-10 times faster than other electronic price tags!

Display more information – flip up to 7 pages to access more data about the product.

7 LED colors – Newton’s battery life allows more possibility of heavy usage of LEDs.

Two programmable buttons – allow for more efficient task execution.

NFC capability – perform mobile payments.

IP67 – even the tiniest dust particles won’t be able to penetrate it!

Customizable design – incorporate your company’s colors, patterns, and logo.

Limitless possibilities. That’s the Newton promise.